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Research papers

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert
Companies: InSites Consulting, UCB
March 3, 2010
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Citation

Van Campenhout, Hansen and Schillewaert (2010a, March 03). Health 2.0. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/health-2-0